When you compare your prices to competitors by using the competition research tool, you might notice certain prices on products could be adjusted to keep your store competitive. Want to reprice those products to stay competitive on Google Shopping Ads? You can use the repricing tool to do just that.
To reprice your products, from the dashboard go to the repricing tool.
*note: if you can't see your products here, you need to upload them! Go to integrations to upload your products.
Here, you can see which products are listed with prices too high as well as too low, your most important & aggressive competitors, and the analytics for your prices. Below these analytics, you have the repricing tool which allows you to change the prices of your products to stay competitive.