What is ROAS? (EN)

What is Return on Ad Spend & How is it calculated?

Betsy Nelson avatar

Written by Betsy Nelson
Updated over a week ago

ROAS stands for Return on Ad Spend. The goal of the calculation is to measure the effectiveness of a marketing campaign.

Revenue/Cost = ROAS

Sounds pretty basic right? That's because it is! You simply divide the revenue that is produced by advertising by the dollar amount that is spent on that particular advertising to arrive at your ROAS.

Where do you see ROAS for your campaigns?

You can see your ROAS in the emarketing dashboard.

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