Introduction

With emarketing you can create Product Filter Sets which are used to create different subsets of your product portfolio. A Product Filter Set can combine different filters and then be applied to a campaign. That campaign will only advertise products contained in the Filter Set applied to the campaign. 

There are three different methods of Filters:

  • Smart Filters (automated, will update your selection dynamically)
  • Manual Filter (choose your products manually from your portfolio)
  • Category Filters (based on your Webshop categories)

Smart Filters are automated and dynamic. E.g.: If you setup a filter which includes new products only, it will update the product selection on a daily basis. New products in your shop system will be pushed to your Filter Set automatically.

You can also use the results from emarketing's unique price comparison feature for filtering your products. E.g.: You could setup a smart filter which includes only products you offer at the best price on Google Shopping and Amazon. As soon as you activated a campaign using that best price filter, emarketing will check your competitor prices automatically once within 24 hours and update your product selection based on the results of the price comparison.
NOTE: emarketing's price comparison feature relies on unique product identifiers (GTIN = EAN, UPC, JAN, ISBN). If you do not have GTIN for your products, you can not use the price comparison.

Manual filters allow to include / exclude your products manually, you can select the desired products from your product list. You can also use Smart or Category Filters and combine them with Manual Filters. E. g.: You might want to select certain categories for advertising. This will include all products in those categories, but you can manually exclude single products manually. Manual Filters always override Smart and Category Filters.

Category Filters are used to include / exlude all products contained in those categories. We will offer your complete category tree for product selection. You can choose to select complete main categories including all sub categories. Or you might want to select sub categories only.

You can setup multiple Product Filter Sets, each set should contain different products. This enables you to setup dedicated ad campaigns for certain marketing purposes and / or platforms.

NOTE: When using Google Smart Shopping campaigns with Filters, make sure the number of products in your Filter Set doesn't exceed 5.000 products. This is a hard limit set by Google for Smart Shopping Campaigns. 

Create a Product Filter Set

  • In your emarketing account, clickTools -> Value Added Tools -> Product selection -> Start:
  • At the top-right-corner click Filter:
  • Click Add Filter-set:
  • Enter any name for your Filter Set:

Smart Filters

Smart filters are shown on the left side of the Filter setup:

NOTE: You can find an explanation for all Smart Filters available at the end of this page.

  • Click the filter(s) you want to use, for this example the Best Price filter is combinded with the Brand filter.
  • Your selected filters will be shown to the right at Edit Filter-set:

NOTE: Some filters have to be configured after adding them to your set. E.g. the Best Price filter has two configuration options. You might want to set a value for filter tolerance. By setting a filter tolerance you can include products that you are not offering at the best price, but where the difference between your price and the cheapest competitor price does not exceed the entered value (in percent). You can also choose to ignore shipping costs for the price comparison. For the Name of brand filter you can choose if the brand name should contain a certain string or if it should exactly match the value you enter.

  • As soon as you are satisfied with your filter selection and configuration click Save Filter-set.

Manual Filters

Manual Filters can be activated on the right side of the Filter setup window:

  • Click the Plus or Minus icon, to include or exclude products manually from your Filter Set, your product list will show up to the left:
  • Within the list, click the Plus or Minus icon to include / exlude a product.
  • To the right you can see which products where included / excluded so far:
  • You can search the product list for products by entering a search string into the search box above the product listing:
  • When you are finished with manual selection, click Return to Filterset Edit:
  • As soon as you are satisfied with your filter selection and configuration click Save Filter-set.

Category Filter

Category filters make it easy to include or exclude all products from certain Webshop categories.

  • On the right side, click the Category selection box:
  • A window with all categories from your Webshop will be presented:
  • Click a category name to show all contained sub categories, this will not select the main or sub categories: 
  • Tick a category box to select all contained products (the number to the right of the category name shows the number of products included in that category):

NOTE: You can select complete main categories including all sub categories as well as you can select sub categories only. For the example shown above only the sub category was selected, indicated by the checkmark left to the category name. 

  • You can search the category tree for certain categories by entering their name in to the search box above the category tree:
  • When you are finished with manual selection, click Return to Filterset Edit:
  • As soon as you are satisfied with your filter selection and configuration click Save Filter-set.

Display products contained in a Filter Set

All available Filter sets will be listed in the Filter-set Overview:

  • Your new Filter Set will be shown in the Filter-set Overview:
  • To show all products contained in a Filter set, click the burger menu (three vertical points) right to the Filter Set name and select Filter Productlist from the drop-down:
  • The main window shows all products contained in that set:
  • You can check if the desired products are contained in your set by using the search box above the product list:
  • If you are not satisfied, you can edit the Filter Set anytime. Just click the burger menu and select Edit Filter-Set:

Applying Filter sets to campaigns

You can apply a Filter Set either to an existing campaign, or create a new campaign using a Filter Set. Click here to learn more about campaign creation / editing.

Smart Filter Overview

  • Use this filter if you want to include products only which were sold through your Google Shopping campaign within the last 30 days. This filter might be used to setup a campaign with higher budget advertising only products that have proven to sell through Google Shopping. This is a dynamic filter, products will automatically be added or removed based on changing performance data from Google Ads. This filter has no configuration options.
  • Includes only products with GTIN (barcode, such as EAN, ISBN, UPC, JAN). This is a dynamic filter, products will automatically be added or removed based on changing product data from your Google Merchant Center data feed. This filter has no configuration options. 
  • Includes only products recently added to your product data feed in Google Merchant Center. Might be used to run dedicated campaigns for new products. This filter has no configuration options. 
  • Includes only Top Performer products. Top Performers are those products with the best revenue/cost ratio. Might be used to run dedicated campaigns for top selling products with a higher ad budget. This is a dynamic filter, products will automatically be added or removed based on changing performance data from Google Ads. This filter has no configuration options.
  • Includes only Low Performer products. Low Performers are those products with the worst revenue/cost ratio. Might be used to run dedicated campaigns for low performing products with a small ad budget. This is a dynamic filter, products will automatically be added or removed based on changing performance data from Google Ads. This filter has no configuration options.
  • Includes only products which have not more than X clicks without being sold through your ad campaign. Might be used as a kind of emergency stop, preventing non convertig products from burning too much of your ad budget. This is a dynamic filter, products will automatically be added or removed based on changing performance data from Google Ads. This filter must be configured, please define the number of clicks without a conversion allowed before a product will be removed from the campaign. You shouldn't set that value too low, recommendation for the minimum value would be 50 clicks, recommendation for an optimum value would be 100 clicks.
  • Includes only products where the CPO (Cost per order) doesn't exceed the user defined value. This is a dynamic filter, products will automatically be added or removed based on changing performance data from Google Ads. This filter must be configured, please define the maximum cost per order allowed before a product will be removed from the campaign. 
  • Includes only products which were uploaded to Google for the first time after a user definable period of time (in days). This is a dynamic filter, products will automatically be added or removed based on changing product data from your Google Merchant Center data feed. This filter must be configured, please define the number of days.
  • Includes only products where the product title contains a user defined minimum length. Might be used to prevent products with low data quality from being advertised. Recommendation for product titles on Google Shopping is e.g. Brand + Product name + Product attributes + Target group. Optimum length for product titles is between 70 and 150 characters. This is a dynamic filter, products will automatically be added or removed based on changing product data from your Google Merchant Center data feed. This filter must be configured, please define the mimimum number of characters of the product title for a product to be included.
  • Includes only products where the description contains a user defined minimum length. Might be used to prevent products with low data quality from being advertised. Recommendation for descriptions on Google Shopping is e.g. Brand + Product name + Product attributes + Target group. Optimum length for product titles is up to 500 characters. Maximum length is 5.000 characters. This is a dynamic filter, products will automatically be added or removed based on changing product data from your Google Merchant Center data feed. This filter must be configured, please define the mimimum number of characters of the product description for a product to be included.
  • Includes only products where you have the best price based on the emarketing price comparison. When activated, the price crawler will automatically compare your prices on Google Shopping every day and include / exclude products based on the results. This filter can be configured, you might set a tolerance in percent. E.g. if you set the filter tolerance to 10%, all products will be included where you have the best price or the difference to the cheapest competitor is not greater than 10%.NOTE: This filter works only for products with valid GTIN (barcodes such as EAN, ISBN, UPC, JAN).
  • Includes only products where the brand name contains or equals a user defined value. This is a dynamic filter, products will automatically be added or removed based on changing product data from your Google Merchant Center data feed. This filter must be configured, please enter a string that must match the brand name.
  • Includes only products where the product price is above or below a user defined value. This is a dynamic filter, products will automatically be added or removed based on changing product data from your Google Merchant Center data feed. This filter must be configured, please define the price and if a product should be included or excluded if it's above or below the defined value.
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