Google Ads (formerly Google Adwords)
Google Ads is Google's online advertising programme. Through Google Ads, you can create online ads to reach users at the exact moment they show interest in your products or services.
Google Ads accounts are managed online. Therefore, you can create and change campaigns or edit the associated ad texts, settings and budgets at any time.
Google Merchant Center
Google Merchant Center means "Google dealer centre" in German. If a dealer or merchant wants to place his products in Google Shopping Search, he must feed the data for the products into Google's index. This process takes place in the Google Merchant Center.
Google Shopping is a price comparison portal from Google and, with the so-called Product Listig Ads (PLA), also a component of Google Ads. Operators of an online shop can have their products displayed in Google Search by billing on a click basis on Google Shopping lists and image ads based on a submitted data feed. Prerequisites for participation in Google Shopping are a valid AdWords account and a Merchant Center account.
Google Smart Shopping
Smart Shopping campaigns combine your existing product feed and assets using Google machine learning to deliver different ads across ad networks. Our systems then access your product feed and test different combinations of the image and text you provide. The most relevant ads are then delivered across different Google ad networks.