SEA - Search Engine Advertising
SEA is part of online marketing and, together with SEO (Search Engine Optimisation), forms part of search engine marketing. This online marketing discipline is about increasing paid visibility in the search engine, for example in the Google ranking.
To do this, advertising is booked with search engine providers such as Google (for whom this advertising is the main source of income). This advertising then appears in a clearly visible position in the SERP (Search Engine Result Page).
SEO - Search Engine Optimisation
SEO stands for "Search Engine Optimisation". This online marketing discipline is about increasing the unpaid (organic) visibility in the search engine, for example in the Google ranking.
If you want to buy something online, you have to enter personal data for payment. Secure Sockets Layer (SSL) is a technology that is used to establish an encrypted link between the website and the browser. With websites that have SSL, personal data can be