Google Shopping is an online marketing and price comparison platform for merchants to sell their products through pictured ads. We can quickly setup Google Shopping for you together with software by easymarketing. easymarketing then optimizes your campaigns.
Google Shopping's user interface let's you chose top products from different categories. Alternatively, you can search for any product through the search bar:
Whenever you type a search query into Google and are looking for a certain product you will notice text based ads as well as Google Shopping ads among your search results.
Clicking on the 'Shopping' tab from your search result will guide you to Google Shopping results of your respective search query.
Let's look at the following example. Typing 'mini drone' into Google will lead to the result below.
Text ads by Google AdWords (click here to find out more about Google AdWords) are shown with the encircled word 'Ad'. Google Shopping ads are displayed right beneath the search bar. Google Shopping ads are ads with pictures and brief product information and may also show up to the right of your search results.
Clicking onto a Google Shopping item will guide you to the respective merchant's landing page where the product or service can be purchased.
At this point it is not possible to directly purchase a product via Google Shopping. You will always be guided to the merchant's landing page first.
It is predicted that Google will integrate a 'Buy Now' button into Google Shopping to compete with Amazon and eBay. In future this will make Google Shopping even more profitable for merchants and more comfortable and easy to use for customers.