As text ads are often the first direct connection with potential consumers it is crucial to place optimized ads. What strategies should you keep in mind?
1. CPC optimization
To obtain a competitive edge it is crucial to intelligently adapt the CPC of your ads. The easymarketing algorithm individually analyzes all your products and effectively modifies CPCs. We optimize your campaigns in accordance with your marketing budget. At the same time your quality score improves and the relevance of your ads increases.
2. Ads based on geographical location
Deciding at wich geographical location your ad is displayed is equally important in AdWords as in Google Shopping. It could be that one of your products sells well in a certain region or city. You can obtain this information through the easymarketing dashboard. Taking this information into account, your ads are then optimized.
3. Ads based on time
Your ads should be optimized according to time of day, days of week or season. Some products show increased search queries on specific days, other products such as clothing depend on season or weather. Performance based on time of day and weekdays is analyzed by easymarketing and presented through the easymarketing dashboard.
Performance based on time of day
Performance based on days of week
Your keywords should be categorized into ad groups. That way, related keywords will lead to similar ads being displayed. This further guarantees that potential customers are only shown relevant ads.
5. Negative keywords
You should also think about adding negative keywords but what are they exactly? Some users search for the opposite products that you actually offer but your ad might still be displayed to them. To prevent this from happening negative keyword lists are created.
6. Click-Through-Rate (CTR)
It is essential to closely examine your Click-Through-Rate (CTR). That way, you can observe how far your ad reaches: how many users have viewed your ad, how many potential customers actually clicked on it?
7. Conversion tracking
With conversion tracking it is possible to track how many clicks actually led to a purchase of your product. The Conversion Rate (CR) describes the number of revenue increasing site visits. Click here to find out how to setup conversion tracking precisely.