The way PPC works is actually really simple: each time an ad is clicked the merchant has to pay a set ammount to Google (or the respective advertising platform).
It is essential to efficiently adapt the Cost Per Click (CPC). Only once your CPC is optimized for all your products can you generate maximum revenue at the lowest costs (payed to Google). The easymarketing algorithm automatically implements this optimization.
In order to use our smart ad technology you can connect an existing Google AdWords account with our system. Alternatively, we will set up the necessary Google accounts for you. Afterwards, your Google Merchant Center account, once created, is linked to the easymarketing system. That way your product feed is imported to the easymarketing software and readied for campaign management.
If you haven't used Google Shopping before, and do not possess a Google Merchant ID, we will help you set it up. Once you have installed the easymarketing plugin for your shopsystem we then import your product feed. If there is no plugin listed for your shop system or you cannot locate your shop system, do not hesitate to contact our team.