Introduction

The emarketing app can be downloaded free-of-charge from the lightspeed App Store.

App features:

  • Creating your emarketing account

  • Connecting your lightspeed backend to your emarketing account

  • Importing products from your lightspeed automatically every 24 hours

  • Product data feed for Google Shopping & Facebook / Instagram Ads

  • Google Ads Tracking: Google Global Site Tag, Google Dynamic Remarketing Tags and Google Conversion Tracking will be created and installed to your Shop.

  • Facebook Tracking: Facebook Pixel including all ecommerce parameters and events will be created and installed to your Shop.

emarketing account features:

  • Create, manage and optimize product listing ad campaigns on Google Shopping, Facebook & Instagram Ads

  • Price comparison for your products on Google Shopping & Amazon (based on GTIN, such as UPC, EAN etc.)

  • Product groups for segmenting campagins based on performance, product and price comparison data for more control over your campaigns and better performace

  • Comprehensive dashboards for all your campaigns, products and performance stats

  • More powerful value added tools (e.g. Competitor radar, Market Analyzer etc.)

Downloading the app

  • In the lightspeed app store, open the emarketing app.

  • Click Install.

  • Accept the terms & conditions:

  • In case you want to connect the emarketing app with an existing emarketing account, click either Login with Google or Login with emarketing. Then log in with your emarketing account credentials or your Google user credentials (use the same Google user profile that was used for connecting Google Ads & Merchant Center with emarketing):

  • In case you don't have an emarketing account yet, please click Create an account now:

  • Enter an E-Mail address, check the terms & conditions box and click Start now:

  • Your new account will be created and the Setup Wizard will launch. Please follow on-screen-instructions to complete your account setup.

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