The emarketing platform can be used both with and without the emarketing plugin.
Advantages of emarketing plugins
Data Feed & Conversion Tracking Plugins.
Automatic creation of a product data feed that can be used for Google Ads, Meta (Facebook & Instagram Ads) and Microsoft Advertising platforms.
Plugins can access all product attributes, properties and features in the store backend. Optional attributes not needed for product data feeds (such as purchase prices) can be transferred and used to optimize campaigns.
Daily update of product data from the store system & upload of data to connected advertising platforms.
Automatic installation of conversion tracking for the connected advertising platforms in the store system: Google Ads Tracking, Facebook Pixel, Microsoft UET Tag
Execution of the Site Verification for the Google & Microsoft Merchant Center
Dynamic Repricing Plugins
When using emarketing's Dynamic Repricing, the plugin writes the prices calculated by the repricing directly into the store database. The transfer of the calculated prices, which is often very time-consuming with other repricing solutions, e.g. through the integration of CSV files, is completely eliminated.
You already have a functioning data feed and conversion tracking?
In this case, you can of course use emarketing without a plugin.
A CSV file provided by you via URL can be used to import the product data into the emarketing account. Or you connect an existing Google Merchant Center with active products. The products imported via CSV or a Merchant Center can then be uploaded to other advertising platforms as well as used for Dynamic Repricing.
Click on one of the links below for more information: